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"And mostly they're pretty unfounded." Rosenfeld, who has been keeping tabs on the dating lives of more than 3,000 people, has gleaned many insights about the growing role of apps like Tinder.

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That's something not everyone thinks this is a good thing. The worry about online dating comes from theories about how too much choice might be bad for you.

The idea is that if you’re faced with too many options you will find it harder to pick one, that too much choice is demotivating.

We see this in consumer goods — if there are too many flavors of jam at the store, for instance, you might feel that it’s just too complicated to consider the jam aisle, you might end up skipping it all together, you might decide it's not worth settling down with one jam. I don’t think that that theory, even if it’s true for something like jam, applies to dating.

I actually don’t see in my data any negative repercussions for people who meet partners online.

It makes it easier for someone who is looking for something very specific in a partner to find what they are looking for.

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