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Back in the Swinging ’60s, one of the coolest things hip companies could do was own a guitar company.

At the time, Baldwin became aware that Burns of London was also in search of a savior.

Baldwin made an attempt to purchase Fender, but was outbid by CBS, the huge broadcasting and entertainment company looking to get into “leisure time” markets.

The resulting gold rush yielded a number of strange bedfellows, with many guitar companies owned by conglomerates that may or may not have a clue about making and marketing guitars.

Most came down on the latter side: CBS (TV) bought Fender, Seeburg (jukeboxes) bought Kay, Norlin (beer, etc.) bought Gibson, Avnet (hotels? It was amid this corporate feeding frenzy that Baldwin guitars were born, the result of a collision between the quest for guitars and the fortunes of Burns guitars of London.

The baby boom showed no signs of letting up and “Boomers” were hitting high adolescence – prime guitar playing years.

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